Sulthan Bagus Sabirin and Mada Faisal Akbar (2026) “The Effect of Social Interaction and Personalization Customise Virtual Items on Brand Attachment, With Purchase Intention As A Mediating Variable (A Study of Generation Z Active Roblox Users in Beji District, Depok City)”, International Journal of Integrated Science and Technology, 4(8), pp. 693–706. doi: 10.59890/ijist.v4i8.40.