MUHAMMAD WAHYU WARDHANA; HAIRUL ANWAR; NOVI SHINTIA. Beyond Content Format: Explaining Generation Z Purchase Decisions through Emotional Engagement, Authenticity, Trust, and Purchase Intention. International Journal of Integrated Science and Technology, [S. l.], v. 4, n. 8, p. 707–714, 2026. DOI: 10.59890/ijist.v4i8.52. Disponível em: https://journalijist.my.id/index.php/ijist/article/view/52. Acesso em: 17 sep. 2026.